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WFFC Unveils New Brand ID For 30th Anniversary

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By: TOM BRANNA

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• Women in Flavor & Fragrance Commerce (WFFC), founded in 1982, is celebrating 30 years of commitment to the professional development of women in the fragrance and flavor industry, and in honor of this momentous occasion, the group is unveiling a new, contemporary brand identity and tagline. The new tagline, “Educating, Engaging, Empowering,” symbolizes the WFFC’s ongoing mission, according to the organization. “The organization hopes to attract new members through its growing chapters ...

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